Builders Financial Ang Hui Cheng Founder

Ang Hui Cheng

洪慧菁

AIA Financial Services Director, Leading Corporate Solutions

9382 9038
cheng@aia.com.sg

WeChat: Anghuicheng

My Life Motto:

To be a better person from yesterday.

To serve by maximising the resources available and provide the best solutions for people around me.

My journey into financial services planning and starting Builders Financial

At age 42, I started this financial services planning journey as a mid career switcher. Overtime in engaging with educated and not so well informed individuals, I found there were huge gaps in financial literacy, wealth protection, retirement needs, distribution of wealth to dependents among my contacts.

After 4 years as an agent, I realised based on my own effort, I could not reach out to the hundreds and thousands of people who need this help to do financial services planning. Thus, I moved up as a leader to invite and recruit people with these common aspiration, and with our core strategy in building corporate business, we can also reach out more efficiently to many more lives in educating their employees and family members.

I am thankful that I have taken this leap of faith, and have since built a successful platform. Today, I aspire to meet individuals who want to have a meaningful career, and work with them to build a purposeful driven life!

Builders Financial Explore Comprehensive Employee Benefits
Builders Financial Explore Comprehensive Employee Benefits

My aspirations and commitment 

It is my aspiration to bring significance to the life of our clients, (individual and companies), agents and partners. Together with my team, we commit to building better solutions to meet their needs.

My Work Experience

Estate and Succession Practitioner (Precepts Group) 2021

AlG Authorised representative since 2014

AlA Singapore Private Limited since 2010

GTK Investments 2005-2010

@east Business Network 2001-2005

Stolt Sea Farm 1996-2001

Asian Home Gourmet 1994-1996

Tararone Investments 1991-1994

Master of Business Administration, University of Louisville, USA 2001

Bachelor Degree in Economics and Statistics, National University of Singapore 1991

Builders Financial Explore Comprehensive Employee Benefits

Achievements and Professional Development

AlA Employee Benefit Specialist

AlA Hall of Honor 2020

Agency Management Training Course Qualified Moderator (IBF Advanced Level 3) 2019-2021

Agency Management Training Course (IBF Advanced) 2018

Certified Enneagram Practitioner (Enneagram Academy) 2022

Enneagram Coach (EQ World) 2021

Estate Planning, Wills and Trusts for Financial Services Professionals (Attended programme at Precepts Academy Ltd) 2021

GoalsMapper Practitioner 2020

Associate Retirement KASHGROWTH Professional ARKP ™ 2020

Associate KASHGROWTH Professional AKP T™ 2019

Chartered Financial Consultant®/S 2018

Medishield Life volunteer (pioneer batch) 2015

AlA Authorised Representative since 2010

Real people. Real stories.
“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”

I knew Ang Hui Cheng since she was in the seafood business. She was very passionate in her job and very service-oriented and a super saleswoman.

I was very surprised when she decided to have a career change to entirely a different line – from seafood line to insurance.

Insurance is very different from seafood line but she overcame it and I was very encouraged by her achievements in insurance in such a short time. From what I see, she is very passionate, very caring, very service-oriented, very knowledgeable, very hardworking and amazing that bring her to great heights.

Whenever I need her help on insurance matters, she will attend to my needs and give me guidance how to go about doing it.

She is amazing and I am sure she can achieve in whatever things she put her mind on it.

Mary G.
60s / Global Seafood Manufacturing and Trading Business Owner

We are lucky to have Hui Cheng and her team behind supporting on all our insurance needs for past 8 years. She is 100% a true professional in the field. She is knowledgeable and only recommend products most beneficial and suitable for our needs, not just about hitting the sales target. She is always available and ready to answer whatever questions we have in thorough and with patience.

A few years ago, my husband was admitted for a heart bypass, having no prior experience on the procedures for hospitalisation claims, etc, I was able to rely on Hui Cheng and her team on the smooth process of all the hospitalisation claims.

A trustworthy and reliable professional is how I would describe her. Whether you are seeking for your insurance needs or wealth management, she is the right person to look for.

Brenda Y.
40s / Business Owner in F&B

Hui Cheng’s professionalism and passion in Life Insurance and Financial Planning is instrumental that she is kept current and abreast in her product knowledge to the benefit of her clients.

In addition, her genuine interest to see that her clients are adequately protected and covered, has made her relatable without being pushy or imposing.

Hui Cheng is always prompt and efficient to answer any of my queries no matter how small or insignificant they may be. Her ability to explain complex facts into simple layman’s terms is one of the few reasons why I am a satisfied client of hers.

Corinne M.
50s / Business Owner and Therapist in Bioresonance

I can always trust Cheng to give me the best advice in planning for my retirement and what is best for me and my family. She puts my interest above what she is going to sell to me. I would recommend her to anyone seeking low risk yet giving reasonably good returns options.

Monica Y.
50s / Global Consulting Director in Senior Executive Search

Hui Cheng has been a professional and reliable counterpart from the day I know her (>20 years ago) to currently as her client. She is attentive and was able to understand our needs, which reasonably fit into the gap that we might have overlook.

A warm and passionate buddy.

Keep it up Hui Cheng!

Sharon O.
Manager

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Our Team

Builders Financial Ang Hui Cheng Founder

Ang Hui Cheng

洪慧菁

9382 9038
cheng@aia.com.sg

AIA Financial Services Director, Leading Corporate Solutions

Builders Financial Sandra Phua Siang Kiang

Sandra Phua Siang Kiang

潘婵娟

9816 6143
sandra.phua@aia.com.sg

AIA Senior Financial Services Consultant
AIA Employee Benefits Specialist

Builders Financial Christine Wu Dan

Christine Wu Dan

伍丹

9627 2257
chriswd@aia.com.sg

AIA Financial Services Manager

Builders Financial Xu Liyan

Xu Liyan

许立彦

9271  1283
lyxu@aia.com.sg

AIA Financial Services Consultant

Builders Financial Fanny Yang Yi

Fanny Yang Yi

杨懿

8150 5105
fannyyangyi@aia.com.sg

AIA Financial Services Consultant

Builders Financial Michelle Li Menglu

Michelle Li Menglu

李梦璐

8368 4933
menglu@aia.com.sg

AIA Senior Financial Services Consultant

Builders Financial Nonie Mulia

Nonie Mulia

Muliawaty Mulia

9339 3896
nonie@aia.com.sg

AIA Financial Services Consultant

Builders Financial Teh Chin Kang

Teh Chin Kang

郑秦康

8301 8069
chinkang.teh@aia.com.sg

AIA Financial Services Consultant

Builders Financial Daniel Tay

Daniel Tay

郑志强

9797 4225
zheng@aia.com.sg

AIA Financial Services Consultant

Builders Financial Choo Jun Yu

Choo Jun Yu

朱俊宇

9191 5105
junyu@aia.com.sg

AIA Financial Services Consultant

Builders Financial

Soh Suay Lan Gigi

苏筱兰

8838 1281
gigi@aia.com.sg

AIA Financial Services Consultant

Builders Financial Ernest Ang

Ernest Ang

洪浚鑫

8200 5528
ernestang@aia.com.sg

AIA Financial Services Consultant

Builders Financial Jia Xuan

Chow Jia Xuan

赵家萱

9645 5384
jiaxuanchow@aia.com.sg

AIA Financial Services Consultant