Years ago, Cheng was working in a demanding corporate job. Though she was very successful, the role did not inspire and felt like a burden.
Cheng began to envision a dream job where the company’s values, reward and recognition operated in harmony in the service of a joyful, meaningful purpose. In this dream company:
- Each person could actualise the income they wanted as long as they were committed and were well supported
- Each person could experience training and development programmes that would meaningfully build up their skills, talents and strengths
- Incentives were meaningful and truly aligned to the value of each person
- Leadership would be readily recognised and harnessed
- People would always inspire and encourage each other to be the best each could be.
We always inspire and encourage each other
to be the best that we can be
Incentives are meaningful and truly aligned
to the values of each person
Cheng took the plunge and left her glittering career in 2010 to set up her own financial planning agency in order to make this dream a reality.
She has never looked back.
Today, Builders Financial is one of Singapore’s most significant boutique agencies, with deep expertise across retail, corporate and high net worth clienteles.
Cheng and her team have quietly built up the agency’s distinct culture with a deft and authentic personal touch. As Cheng herself says, “This is definitely the dream job I envisioned all those years ago. Today I want to help people find theirs too.”
Thanks for stopping by.
Since I took the plunge in 2010 in this industry, I have never looked back. In serving companies, families and people as a trusted advisor in holistic financial planning, I realised leadership matters today more so than ever, especially in a commissions-oriented industry. The market is desperately in need of trusted financial services consultants who are courageous enough to step into this fulfilling career for others and for themselves.
Every other success and fulfilment flows from first serving others well. We are not a large agency, but our deep experience over the years across corporate, retail and high net worth clients puts us in a space not many agencies – large or small – can claim. With a small, focused team, we have become one of the top producers in the AIA family.
In actively nurturing, supporting and inspiring each of our people to achieve their highest potential, we walk the talk every day.
We are always looking for good people. If you are keen to embark onto a career as an AIA Financial Services Consultant, please connect with me and the team.
Ang Hui Cheng
Founder, Builders Financial
Financial Services Director, authorised representative of AIA Singapore Pte Ltd
Best
- Both a statement of commitment and an aspirational adjective
- Motivates each of us to give of our best in every interaction for the best benefit possible – to customers, to partners and to the team
Greater peace of mind
- An expression of the goal that we desire for our customers – we want them to be as assured as possible about the faith they put in our counsel and services
- Pushes each of us to put ourselves in their shoes and see the world through their eyes
The Specialist Insurance Agency of Choice
We know the space we play best in, and we are focused to be the agency people go to for their financial planning needs
Trusted
- Not just by our clients, but especially our people
- Our people make us successful and we want them to have complete faith in us as a strong and good company
Heartfelt Service Excellence
We have a culture that blends integrated training, mentoring and competence, while serving with our heart.
Carefully Stewarding
- Our service is active on behalf of our clients – we help steer, guide, and advise. We are more than partners
- Our service is active on behalf of our people – we seek to help each become the best version of themselves possible
Our B.U.I.L.D.E.R.S. Values
Betterment
We seek to improve the life of our people and our clients, recognising each as unique individuals in different life stages, strengths and development areas. We calibrate and customise our training and solutions for each person.
Unity
Teamwork is part of our DNA. We cannot succeed on our own. At every opportunity, we work together in openness with one another, and we partner with our clients in their journey.
Integrity
The way we operate is critical to our success. Transparency, honesty, ownership and promise-keeping are just some of the qualities that give us credibility in a shifting world.
Learning Mindset
The world is always changing, and we are prepared and always open to grow and learn, not resting on our laurels.
Discipline
Consistency and diligence in our daily habits and actions are key to our productivity, growth and success.
Engagement
We are not alone. We look beyond personal interests, to those of the communities and society we are placed in. Our wider world matters.
Respect
We respect our clients, and we gain their respect in turn. Professionalism, speaking hard truths where needed, creating relationships built on mutual positive regard. We extend the same collegiality to our people as well.
Service
An action-oriented mindset, we “strive to thrive”. We take massive action to serve whatever the situation, no matter how we are feeling. We take action to affect our clients for the better, to make a positive difference for them, and for our team.
Are you ready?
