OUR STORY
Years ago, Cheng was working in a demanding corporate job. Though she was very successful, the role did not inspire and felt like a burden.
Cheng began to envision a dream job where the company’s values, reward and recognition operated in harmony in the service of a joyful, meaningful purpose. In this dream company:
Each person could actualise the income they wanted as long as they were committed and were well supported
Each person could experience training and development programmes that would meaningfully build up their skills, talents and strengths
Incentives were meaningful and truly aligned to the value of each person
Leadership would be readily recognised and harnessed
People would always inspire and encourage each other to be the best each could be
We always inspire and encourage each other
to be the best that we can be
Incentives are meaningful and truly aligned
to the value of each person
Cheng took the plunge and left her glittering career in 2010 to set up her own financial planning agency in order to make this dream a reality.
She has never looked back.
Today, Builders Financial is one of Singapore’s most significant boutique agencies, with deep expertise across retail, corporate and high-net-worth clienteles.
Cheng and her team have quietly built up the agency’s distinct culture with a deft and authentic personal touch. As Cheng herself says, “This is definitely the dream job I envisioned all those years ago. Today I want to help people find theirs too.”
Hello friend. Thanks for stopping by.
Since I took the plunge in 2010 in this industry, I have never looked back. In serving companies, families and people as a trusted advisor in holistic financial planning, I realised leadership matters today more so than ever, especially in a commissions-oriented industry. The market is desperately in need of financial services consultants who are courageous enough to step into this fulfilling career for others and for themselves.
Every other success and fulfilment flows from first serving others well. We are not a large agency, but our deep experience over the years across corporate, retail and high net worth clients puts us in a space not many agencies – large or small – can claim. With a small, focused team, we have become one of the top producers in the AIA family.
In actively nurturing, supporting and inspiring each of our people to achieve their highest potential, we walk the talk every day.
We are always looking for good people. If you are keen to embark onto a career as an AIA Financial Services Consultant, please connect with me and the team.
Ang Hui Cheng
Founder, Builders Financial
High Net Worth Financial Services Associate Director (FSAD),
Leading Corporate Solutions and MDRT agency
The Perfect Experience
You’ve Got Questions, We’ve Got Answers
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More about
OUR MISSION
To provide financial planning solutions that give our customers greater peace of mind.
Best
- Both a statement of commitment and an aspirational adjective
- Motivates each of us to give of our best in every interaction for the best benefit possible – to customers, to partners and to the team
Greater peace of mind
-
- An expression of the goal that we desire for our customers – we want them to be as assured as possible about the faith they put in our counsel and services
- Pushes each of us to put ourselves in their shoes and see the world through their eyes
More about
OUR VISION
To be the specialist insurance agency of choice, trusted by customers and associates for heartfelt service excellence, carefully stewarding each life journey.
The specialist insurance agency of choice
- We know the space we play best in, and we are focused to be the agency people go to for their financial planning needs
Trusted
- Not just by our clients, but especially our people
- Our people make us successful and we want them to have complete faith in us as a strong and good company
Heartfelt Service Excellence
- We have a culture that blends integrated training, mentoring and competence, while serving with our heart
Carefully Stewarding
- Our service is active on behalf of our clients – we help steer, guide, and advise. We are more than partners
- Our service is active on behalf of our people – we seek to help each become the best version of themselves possible
More about
Our B.U.I.L.D.E.R.S. Values
Betterment
- We seek to improve the life of our people and our clients, recognizing each as unique individuals in different life stages, strengths and development areas. We calibrate and customize our training and solutions for each person.
Unity
- Teamwork is part of our DNA. We cannot succeed on our own. At every opportunity, we work together in openness with one another, and we partner with our clients in their journey.
Integrity
- The way we operate is critical to our success. Transparency, honesty, ownership and promise-keeping are just some of the qualities that give us credibility in a shifting world.
Learning Mindset
- The world is always changing, and we are prepared and always open to grow and learn, not resting on our laurels.
Discipline
- Consistency and diligence in our daily habits and actions are key to our productivity, growth and success.
Engagement
- We are not alone. We look beyond personal interests, to those of the communities and society we are placed in. Our wider world matters.
Respect
- We respect our clients, and we gain their respect in turn. Professionalism, speaking hard truths where needed, creating relationships built on mutual positive regard. We extend the same collegiality to our people as well.
Service
- An action-oriented mindset, we “strive to thrive”. We take massive action to serve whatever the situation, no matter how we are feeling. We take action to affect our clients for the better, to make a positive difference for them, and for our team.
Are you ready to
let us nurture, support and inspire you to your very best potential, and help you make the best decisions about your journey, your business, and the life you seek?